Online classified advertisement can be an effective tool in spreading the word about the products or services that one offers. In a world where the computer has become an indispensable resource tool, classified ads have quickly found their way in the Internet and into the homes of its users.
What are classified ads?
Before the Internet, classified ads were usually found in newspapers and periodicals. They were found in a specific section in the newspaper and were grouped according to categories—For Rent, For Sale, Apartments, Townhouses, Automobiles, and many other possible headings, hence the term.
Why are more people, particularly business owners, switching to online classified ads?
- They are cost-efficient. There are plenty of classified ads sites—some offer their services for a fee; others are free. Craigslist (dot org) is one of the first sites that featured free online classified ads. Placing your ads in free sites like Craigslist already saves you advertising costs. In addition, most of the classified ads sites give you instant access to helpful tools to make/improve your ads (like designing tools and templates). Here, you get to save on the training cost and/or manpower cost in case you are not very adept in art and design. Even if there is a fee to place your ads, the fee is so cheap that even individuals can afford to advertise in online classified ads sites.
- Online classified ads are accessible. Unlike in traditional classified ads, online advertisements can be searched and found easily. Traditional classified ads are limited only to readers of newspapers and are available in a certain area only. The global nature of the Internet makes online classified ads more effective than the traditional ones.
- These ads are easily tracked and are very convenient. The fact that they are found on the Internet makes online classified ads easier to track. You can also make a quick response to those who are inquiring about your products. There’s literally no waiting time unless you’re connection is offline.
These are just a few reasons why more people are opting to use online classified ads over the traditional ones.
A few tips from the professionals: If you are already planning to create a classified advertisement online, make sure that your advertisement is specific. It is easier for people to find your product when it is appropriately tagged. Also, chose sites that cater to the services that you offer. If you are selling household items, look for sites that are related to houses. Or if you are using Craigslist, make sure you place your classified ads in the specific categories where it belongs.